Our story

Looking after yourself shouldn’t take effort.

I spent years in jobs where the days never quite end. You learn a lot. You also learn to put off everything that does you good: a real break, a dinner without screens, a full night’s sleep.

Most wellbeing apps ask you to choose, to plan, to keep a streak going. When you’re tired, that’s one decision too many.

SimpleDay does the opposite. It knows what time it is, suggests one thing, and rewards you simply for coming back.

What we believe

• One thing at a timeThe app picks what fits the moment. All you have to do is breathe.
• Nothing made upNo medical promises, no numbers out of thin air. Our articles cite their sources.
• What’s yours stays with youYour nights and your late-evening thoughts never leave your phone.

How we work

SimpleDay is made by a very small team with the standards of a big studio: every screen tried on real phones, every word reread, every sound listened to at night, before it reaches you.